Protect our Children - Support Plain Packs

HE TAONGA TE MOKOPUNA

Cigarette packets are a powerful marketing tool that attract young people - our tamariki. Whilst unbranding cigarette packs won't stop everyone from smoking, it will give our kids one less reason to start.

The New Zealand government intends to introduce plain packaging to all tobacco products in Aotearoa within the next 18 months so be sure to visit our TAKE ACTION page to find out how you can continue to lend your voice of support to this campaign.

Be sure to navigate through this site to look at evidence on the impact of tobacco packaging, how plain packs could look and the ways that you can lend your support.

Mauri ora!

Sign up now

Sign up now and show your support for plain packs - it's quick, it's easy and it will help to protect our children from the dangers of smoking. By signing up we can send you important updates on the plain packaging campaign. Karawhiua koutou!

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I support plain packaging of tobacco products because:

It will reduce the appeal of tobacco products to children, and discourage them from starting to smoke.
It will enhance the impact of graphic health warnings known to prompt quit attempts
Smoking kills 5000 New Zealanders every year. Cigarettes should not be sold like any other normal consumer product, but treated as a dangerous drug
The health of New Zealanders is far more important than the right of tobacco companies to market their products
It is an important step in New Zealand becoming smokefree by 2025.

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I have no direct or indirect links to the tobacco industry

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